Get your badge - E3 Expo

Attendee Registration


Looking for a Media Badge? Visit the Media Registration Portal

Gamer Badge


A gamer badge is your access to the E3 show floor June 10 – 11, 2020. Experience the excitement of industry-changing technologies, never-before-seen products, and announcements all under one roof. Be a part of the world’s biggest video game event. Don’t delay – gamer badges are first come, first served!

Premium Badge


Premium Badge holders benefit from the following amenities:

  • Three day Expo Badge
  • Access to our VIP Lounge which provides a quiet atmosphere to plan and strategize your time while at E3, check emails, access business and concierge services, meet with colleagues
  • Dedicated service for E3 hotel reservations with access to the best available hotel selections through E3 Housing (Housing Opens Soon).
  • Catered breakfast and lunch each day
  • Exclusive Industry CEO VIP Reception
  • Daily Networking Receptions in the VIP Lounge
  • Access to the Exhibit Hall through a dedicated VIP Entrance
  • Access to LA Live activations
  • Discounts for Premium Badge holders at the Official E3 Merchandise Store

Industry Badge


In order to apply for a complimentary industry badge to E3, please provide two of the following as proof of your industry affiliation. Please do not submit any private or personal information.

  • Verification of your employment on company letterhead.
  • A link to your company website listing you as an employee.
  • A business card matching the name of the company you represent.
  • A link to a media article published in the last year that you authored or in which you are mentioned; article must include your company and affiliation.

Credentials will not be accepted if they don’t clearly link you with the company you are representing. E3 reserves the right to request additional business credentials if deemed necessary.

*Retail Attendees are eligible for complimentary admission to E3 only if they are responsible for company purchasing. If you are unable to document your buying power by supplying company invoices, purchase orders or other purchasing transactions, you qualify for a paid admission and can register for a 3-day Expo badge. International Attendees should submit similar credentials unique to their country that confirm their employment in the interactive entertainment industry.

AGENCY Employees wishing to attend E3 should submit two of the Company/Employee IDs listed above as well as:

  • The URL to a website that documents your company’s involvement in the interactive entertainment industry
  • An official listing of the clients that you support within the interactive entertainment industry

All registrants are subject to review and approval by Show management.

Industry Credentials Submission

During the E3 online registration process, you will be prompted to upload electronic versions of your industry credentials, the deadline for uploading your industry credentials is April 23, 2020. Please note that your E3 registration will not be finalized until you provide your industry credentials for approval.

NEW for 2020 you must upload industry credential documents at the time of registration.

Show management will contact you if your credential documents are approved or denied, or if additional information is required.

Please note: No one under 17 will be admitted (including infants). This policy is strictly enforced.

Registration FAQs

When and where is E3 2020?

E3 is scheduled to take place June 9-11, 2020, at the Los Angeles Convention Center.  Click here for show hours. The Los Angeles Convention Center is located at the intersection of the Santa Monica and Harbor Freeways. Los Angeles Convention Center 1201 South Figueroa Street Los Angeles, California 90015 Phone: 213-741-1151 Fax: 213-765-4266. For directions and additional information visit the Los Angeles Convention Center website.

I have pre-registered. When will I receive my badge?

E3 Attendee badges will NOT be mailed prior to the show. All attendees must pick up their badges on site at the Los Angeles Convention Center. Confirmed registrants will receive a confirmation email with a barcode when their registration is finalized. Registrants should print the confirmation and bring it to E3 On-site Registration or any Badge Pick-Up Counter where your barcode will be scanned to receive your printed badge and badge holder. Your confirmation barcode can also be scanned from mobile devices. All attendees must present a valid government issued photo ID (driver's license or passport) in order to pick up your badge and badge holder.

Exhibitor Highlights

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